SCOPE

The overall scope of the position is to manage the hotel’s website and position it as the priority channel of electronic distribution, manage the hotel’s online platforms and digital media campaigns and optimise the hotel’s overall digital presence.

OVERALL OBJECTIVES

• Ensure the accuracy of property content and presentation on all digital platforms, as well as third-party portals and websites where the hotel is listed and distributes inventory
• Report, analyse and act upon brand.com statistics and constantly come up with strategies to enhance performance and Key Performance Indicators (KPIs)
• Responsible for reaching the targeted website sales and revenue share
• Optimise the traffic acquisition strategy and conversion rate
• Ensure consistent brand delivery through social and digital channels in line with corporate guidelines
• Support the implementation of the strategies and projects of the brand and its regional and corporate offices
• Take ownership of the hotel’s presence online and its representation across all digital platforms

 SKILLS, KNOWLEDGE & EXPERTISE

• Bachelor's degree in Marketing or Tourism & Hospitality management
• Proven experience in Digital Marketing
• Demonstrable experience in SEO, SEM.
• Solid knowledge of CRM & Website analytic tools
• English is a must, additional languages are welcomed
• Detail oriented
• Ability to work under pressure
• Preferably CMS knowledge