Job Description

• Plan and execute digital marketing campaigns, including paid search, display advertising, and social media advertising. (Google ADs - GDN, Search, Youtube -, Linkedin, Meta),
• Track, report, and analyze the effectiveness of digital marketing campaigns and prepare detailed reports on campaign performance,
• Review marketing analytics to support messaging, product focus, and promotional planning,
• Drive new ideas to improve the performance of campaigns including account structure, bid strategy, creative, ad copy, keyword expansion, audience management, and landing page optimization,
• Conduct market research to capture insight into search trends, competitors, customer needs, and end-user behaviors. Provide recommendations on cross-channel marketing tactics and strategies,
• Track, report, and analyze website analytics such as online user behavior, conversion data, customer journeys, and funnel analysis,
• Drive innovation and stay current with the latest trends in digital marketing.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• +2 years of B2C digital marketing experience (preferably inan agency serves them)
• Proficiency with ad platforms (Google ADs - GDN, Search, Youtube -, Linkedin, Meta)
• In-depth knowledge of marketing analytics tools
• Ability to report, analyze, understand data and benefit from it,
• Knowledge of SEO optimization,
• Excellent verbal and written communication skills in English,
• A passion for digital marketing and continuous learning,
• Website management experience (WordPress) is a plus,